Liv Co was founded in 2020 as a way to escape reality by embodying those moments that truly bring joy. Whether that consists of joining the religious cult that is the Maasiverse or binge-watching Bridgerton for the fourteenth time, Liv Co was created with the intention of making a home for those who dream of living with only one foot in reality.

Female owned and operated from the start, these goods are designed, packaged and shipped with care in Knoxville, Tennessee.

Meet Victoria (Owner & Founder)

Victoria has always had a passion for fandoms, especially Harry Potter, Star Wars & LOTR. It wasn't until 2020 that Victoria rediscovered her love for reading after picking up ACOTAR for the first time. The rest, as they say, is history. Victoria creates bookish and fandom merch, and when she's not working hard on new product designs, you can find her doing photoshoots, spending time with her family, frolicking through bookstores or guzzling down iced lattes.